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The Ecosystem of Colour

The universal language

Oway agricosmetic colours represent the different expressive possibilities within a single integrated system: different solutions that coexist in synergy with each other, to give voice to the most varied technical and creative needs.

Like a plant, they grow from the roots (HCOLOR – the basis of color), through the stem (AGRICOLOR – its creative customization), to the fronds (HNECTAR – the emotional and enveloping aspect).

Nature in formula

Their active ingredient lies in the purity of biodynamic agriculture: the starting point of Agricosmetics®, the cultivation method with which we find botanical extracts at our Ortofficina estate, in full respect of the soil and the rhythms of nature.

Professional formulas created according to a universal code, whose keywords are:

  • Biodynamics
  • Ortofficina
  • Upcycling
  • Herbal ingredients
  • Conscious approach

HCOLOR - Deep, intense, textured

HCOLOR speaks a universal language, rooted in the very foundations of Colour, as if it had been directly 'stolen' from Nature, from the very soil in which the roots of the plants of the Oway Ortofficina agricultural estate sink which, thanks to the richness of the soil guaranteed by the biodynamic cultivation method, can stand strong and safe towards the sky.

CUSTOMIZE YOUR AGRICOLOR

CUSTOMIZE YOUR AGRICOLOR supports the hairstylist in fully expressing his creative personality, like a color alchemist who customizes the pigments of his palette to tell every nuance of personality, making the result unique, original and characterizing.

Thanks to a modular blend and a sartorial color, CUSTOMIZE YOUR AGRICOLOR gives a vibrant, fresh and totally tailor-made result.

HNECTAR - Ethereal, impalpable, luminous

HNECTAR is an infusion of nourishing color with an emotional character, a luminous ornament that enriches the hair with pure colors, a true distillate of Nature that evokes the preciousness of nectar, the spring flowering of plants and flowers, transmitted by the velvety oleo-gel texture and the plumping effect on the hair.

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